Renewables

Phone-charging park benches power cities worldwide

30th January 2017
Enaie Azambuja
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Equipped with high-tech versions of common city fixtures — namely, smart benches and digital information signs — and fueled by a “deploy or die” attitude, MIT Media Lab spinout Changing Environments is hoping to accelerate the development of “smart” cities that use technology to solve urban challenges.

“The idea is to bring simple technologies to the streets,” says CEO Sandra Richter, a former Media Lab researcher who co-founded the startup with Nan Zhao, a Media Lab PhD student, and Jutta Friedrichs, a Harvard University graduate.

“When it comes to smart cities, there’s been a lot of talking, but not a lot of doing. If you don’t want this [smart city] concept to die, you need to bring real-world examples to the places where we live, work, and play.”

The women-founded startup is the brains behind the Soofa Benches that have cropped up around Boston and Cambridge, including on MIT’s campus. The benches contain an embedded charging station powered by a mini solar panel, with two USB ports for plugging in mobile devices. They also connect to wireless networks.

First installed in Boston in June 2014, the benches are now in 65 cities across 23 U.S. states, including in New York; Washington; Los Angeles; Boulder, Colorado; Oklahoma City; and Austin, Texas.

Cities in Canada, Costa Rica, Saudi Arabia, and Germany have adopted the benches as well. The startup also sells a Soofa charging station independently, which can be integrated into existing city infrastructure.

Recently, Changing Environments starting deploying its second solar-powered product, the Soofa Sign, in Metro Boston spots including in Kendall Square in Cambridge, Samuel Adams Park in Boston, and Porter Square in Cambridge and Somerville.

Each sign has apps installed that display public transit times, weather, and events, among other information. This month, the startup will select three additional cities where it will pilot the Soofa Sign.

Each Soofa product comes equipped with sensors that gather pedestrian-traffic data for cities, and can be considered part of the “internet of things” (IoT), in which many kinds of everyday devices are wirelessly connected and exchange data. This data can be used by cities to make decisions about funding city developments, events, and other initiatives that impact the public.

A thriving startup, Changing Environments owes some of its success to MIT’s entrepreneurial ecosystem, the co-founders say, including an early investment from the Media Lab’s E14 Fund, which provides stipends, mentoring, introductions to investors, and basic legal and accounting services to recent MIT graduates such as Richter.

The E14 Fund, Richter says, gave her a great “runway” for transitioning from student to entrepreneur. “It’s like you’re still under the wing of the lab, but you’re just learning how to fly,” she says.

The newly deployed Soofa Sign, Richter adds, came about through a collaboration with MIT spinout E Ink — which invented electronic ink for e-readers and other devices — that was initiated by Joi Ito, director of the Media Lab. “It’s beautiful to see two MIT companies working together to push the envelope on a product,” Richter says.

This winter, MIT professors also helped the startup recruit interns for the Institute’s Independent Activities Period. And mentors still offer advice when needed. “It’s been great to continue the relationship with professors, students, and the MIT community as a whole,” Richter says.

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