Bafta’s albert, the visual arts’ sustainability initiative, and Good Energy, the 100% renewable electricity provider, have joined forces to support the creative industry’s transition to renewable electricity, reduce carbon emissions and save costs across the industry. The collaboration, which forms part of albert’s Creative Energy Project, makes renewable electricity affordable for creative organisations, with the ultimate goal of increasing the amount demanded and produced in the UK.
Purchasing certified renewable energy collectively results in a better deal for the industry, saves money and ultimately leads to a reduction in dirty brown power.
Production companies and organisations that have already signed up to the service include Mammoth Films, Baby Cow, Films at 59, Splice, Halo Post Production, Neal Street Productions, Procam, Band Films, CPL Productions, Take 2 Productions, Incentive Pictures, and Directors UK, as well as BAFTA itself.
Good Energy will supply green electricity to all three of BAFTA’s main offices in London, including its iconic home at 195 Piccadilly in the heart of the West End.
As the film and television industry becomes increasingly digital, electricity becomes a more significant component of our carbon footprint. Approximately 13 tonnes of carbon emissions are associated with the production of one hour’s worth of content. Almost 60% of those emissions come from electricity. Switching to renewables is an easy way to eliminate these emissions.
Kevin Price BAFTA COO and albert Consortium Chair said, “The international community have made some strong commitments for carbon reduction and we are delighted to be working with Good Energy to help make those commitments a reality. The industry has a tendency to focus on tangible environmental impacts but it’s electricity where the largest impact lies and where we must focus our attention. We look forward to BAFTA having it’s very own wind turbine one day!”
Juliet Davenport, CEO and founder of Good Energy, added, “We’re incredibly excited to be partnering with albert, helping to achieve a more sustainable future for the UK’s film and television industries. Switching to clean, green energy is the simplest step that businesses can take to cutting carbon emissions and one of the biggest solutions to tackle climate change.”
Allison Duval, Group Marketing Manager at Procam, said, “We are pleased to be part of albert’s Creative Energy initiative and its mission in leading the entire industry towards renewable energy and greener content creation. Procam is committed to ensuring that our transition to renewable energy sources efficiently reduces our carbon footprint, whilst maintaining maximum productivity – a win-win!”
Baby Cow’s Tom Mair added, “‘It was almost too easy – BAFTA sourced, organised and just required me to take all the credit in the office for making us 100% renewable!” Steve Smith of Directors UK said, “When the Creative Energy quote for electricity arrived at Directors UK it was considerably cheaper than either our existing dirty energy provider or any other quote we received. We are delighted to be part of this very important initiative."